Overview
A complete brand identity and digital design project for a wellness-focused Pilates studio in Tromsø, Norway.
Studio Pilates is a wellness-focused Pilates studio based in Tromsø, Norway. The studio offers classes, personal training, and workshops centered around mindful movement, strength, and well-being. The goal of this project was to develop a cohesive and modern visual identity across multiple platforms. The existing brand lacked consistency, which created an opportunity to design a stronger and more unified brand experience. The final outcome includes a new visual identity, website design, promotional materials, social media content, and branded merchandise.
Challanges
Creating a calm and cohesive brand experience.
The studio had an existing customer base, but its visual identity lacked consistency across platforms. The challenge was to create a cohesive and modern brand that reflects the studio’s calm and welcoming atmosphere, while also improving clarity and recognition across both digital and print materials.
Brand direction
Designing for balance, clarity, and well-being.
The visual direction was developed through research and exploration of different concepts. The final direction focuses on a calm and modern aesthetic, using soft tones, clean typography, and balanced compositions to reflect mindful movement and well-being. The website was designed as a clean and user-friendly landing page that introduces the studio and its services. The layout focuses on clarity and structure, guiding the user through key sections such as classes, values, and contact information, while maintaining a calm and inviting visual expression. The final outcome includes the development of a complete visual identity, a website design, social media content, and a range of printed materials such as an A2 poster and a Z-fold leaflet, supported by additional branded assets.
