Overview
A digital concept project including logo design, webshop development, and a series of digital advertisements across multiple formats.
This project explores the development of a complete digital concept for a rainwear webshop. The outcome includes a visual identity, a fully designed webshop, and a series of digital advertisements created for different platforms and formats. The goal was to ensure a consistent and user-friendly experience across all touchpoints.
Challanges
Designing a cohesive and user-friendly digital experience.
The challenge was to design a cohesive digital solution that works across both a webshop and multiple advertising formats. The design needed to balance usability and visual identity, ensuring clarity, consistency, and a seamless experience across different platforms.
Brand direction
Creating a clean and nature-inspired visual direction.
The project was developed through research, moodboards, sketching, and digital prototyping in Figma. The process included logo design, user research, and the development of key webshop pages. Multiple digital advertisements were also created in different formats, ensuring a consistent visual identity across platforms. The visual direction focuses on a clean and structured design inspired by outdoor environments. Green tones reflect nature and sustainability, while a minimal layout and clear hierarchy create an intuitive user experience. Large imagery and simple compositions help guide attention across both the webshop and advertising formats.
